America’s Favorite Yams

About Bruce's Yams

Bruce’s Sweet Potatoes are planted and harvested by proud family-owned farms throughout North and South Carolina. The nearest farm is right across the road from our processing plant. The farthest is only three hours away.

Savoury Soufflé

Our Sweet Potato Souffle is a must for the holiday season! Topped with a praline topping, this souffle is easy, unique and always a hit.

Crème Brûlée

Bruce’s Yams Cut Sweet Potatoes add a tasty twist to this classic French dessert!

Make your Holiday feast truly special with the sweet and savory goodness of our yams! Embrace the Real Southern Style flavor that’s a holiday staple, perfect for everything from classic dishes to innovative creations.

Delicious Recipes You’ll Love

Check Out Our Holiday Cookbooks!

3 Holiday Cookbooks

We’ve gathered hundreds of recipes over the years and we couldn’t keep them all for ourselves! Download yours today so you can check out some of our Holiday Favorites from Bruce’s Yams and our sister company, Glory Foods!